Fashion. Delivered.

ETrak has conducted a piece of research with North American and Spanish fashion shoppers to understand the impact of delivery on international apparel shopping.

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In this paper, you will discover:

  • The barriers stopping international fashion shoppers from purchasing
  • The role of delivery costs in conversion rate and average basket size
  • The attitudes towards free delivery
  • The willingness of international fashion shoppers to wait for items to arrive
  • The importance of tracking and notifications
  • ...and the fashion retailers with the best international delivery propositions!
Sizing

The many barriers to international fashion e-commerce.

A third of international fashion shoppers quote lengthy transit times, delivery costs and inconvenient return process as barriers to shopping internationally for apparel. But the biggest barrier? Sizing.

Delivery matters. A lot.

8 out of 10 shoppers will investigate the cost of delivery before purchase, and even more significantly, 7 in 10 have abandoned a check-out because of the website’s delivery proposition.

Comparison
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Fashion. Delivered.

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Free delivery? It’s complicated

Two thirds of Spaniards are happy to pay for product delivery, either if they really like the product or as default.

“I understand that if a company puts an item in the door of my house, I will need to pay for that a little bit. After all, I am saving time and money from driving to the store”

Raquel, 35, Spain

Delivery
Notifications

Just keep me posted

30% of Americans won’t buy a product from a company that don’t offer tracking and only 7% of them don’t consider it important.

The best delivery

We asked international fashion shoppers what were the companies offering the best delivery experience, and this is what they told us

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